Fritz has a unique and broad perspective on the hospitality industry. Fritz began his early career in advertising, and spent the last 30 years of his career in the hospitality industry. In 1986, Fritz founded Hello Florida!, Inc., a destination management company based in Orlando. By 1998, the business had grown to over 100 full-time and 700 part-time employees. In 1998 Fritz sold Hello Florida to the Mears Transportation Group. Under new ownership, Fritz continued on as the President of Hello Florida until the end of 2002 and as a board member until December, 2003. Fritz continued in the hospitality industry as a consultant until opening OpenDoor in 2005.